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From the article:

"The Sokal affair, also called the Sokal hoax, was a demonstrative scholarly hoax performed by Alan Sokal, a physics professor at New York University and University College London. In 1996, Sokal submitted an article to Social Text, an academic journal of postmodern cultural studies. The submission was an experiment to test the journal's intellectual rigor, specifically to investigate whether "a leading North American journal of cultural studies—whose editorial collective includes such luminaries as Fredric Jameson and Andrew Ross—[would] publish an article liberally salted with nonsense if (a) it sounded good and (b) it flattered the editors' ideological preconceptions."

"The article, "Transgressing the Boundaries: Towards a Transformative Hermeneutics of Quantum Gravity", was published in the journal's spring/summer 1996 "Science Wars" issue. It proposed that quantum gravity is a social and linguistic construct. At that time, the journal did not practice academic peer review and it did not submit the article for outside expert review by a physicist. Three weeks after its publication in May 1996, Sokal revealed in the magazine Lingua Franca that the article was a hoax."

Sokol wrote it with good intentions and succeeded well beyond what his expectations. All in all, it was a pretty good troll.