"how many extra cans of coke did you actually sell with the 10,000,000 you were given" - that us about 80% of what they report, the rest is fluff, i.e. adverts on X platform were mire effective with Y demographic.
It doesn't really have the room to be jewed because they only deal wuth cold hard facts and numbers, and their purpose is to specifically not spin them.
also as i posted elsewhere, if it was race mixing you wanted to promote it would be white male black / ethnic woman.
They like the rich, educated, middle class, hipster looking black guy with white woman because it hits lots 'aspirational' and hypergamy notes.
to be 'aspirational' is the fucking El Dorado of he branding world. Tommy Hilfiger is famous for being used to chain asperation. (it was an agency, but fir ease im just gonna guve Timmy the credit)
1. Tommy buys billboards in poor black areas, and displays adverts of rich white people in opulent settings, like boats etc.
The poor 'ghetto folk' aspire to live the lifestyle of the rich white folks, and identify the brand with luxury, wealth and opulence. So they wear the clothes to demonstrate they have these values.
2. Tommy is now mainstream 'ghetto' fashion. Further enhanced by he use of 'urban' artists promoting the clothes. Tommy now buys billboards in the rich white areas, with these he shows 'authentic' and 'cool urban people' wearing his clothes. The 'authenticity' and 'urban "cool"' are aspirational values to the rich white folks....who lapped it up
It's worth noting that before this campaign the Tommy brand was circling the drain.
If this subject interests you the book NO LOGO by naomi klein is a very worthwhile read
theBreadSultan 1 points 3.4 years ago
The auditors are just analysts and bean counters.
"how many extra cans of coke did you actually sell with the 10,000,000 you were given" - that us about 80% of what they report, the rest is fluff, i.e. adverts on X platform were mire effective with Y demographic.
It doesn't really have the room to be jewed because they only deal wuth cold hard facts and numbers, and their purpose is to specifically not spin them.
also as i posted elsewhere, if it was race mixing you wanted to promote it would be white male black / ethnic woman.
They like the rich, educated, middle class, hipster looking black guy with white woman because it hits lots 'aspirational' and hypergamy notes.
to be 'aspirational' is the fucking El Dorado of he branding world. Tommy Hilfiger is famous for being used to chain asperation. (it was an agency, but fir ease im just gonna guve Timmy the credit)
1. Tommy buys billboards in poor black areas, and displays adverts of rich white people in opulent settings, like boats etc.
The poor 'ghetto folk' aspire to live the lifestyle of the rich white folks, and identify the brand with luxury, wealth and opulence. So they wear the clothes to demonstrate they have these values.
2. Tommy is now mainstream 'ghetto' fashion. Further enhanced by he use of 'urban' artists promoting the clothes.
Tommy now buys billboards in the rich white areas, with these he shows 'authentic' and 'cool urban people' wearing his clothes. The 'authenticity' and 'urban "cool"' are aspirational values to the rich white folks....who lapped it up
It's worth noting that before this campaign the Tommy brand was circling the drain.
If this subject interests you the book NO LOGO by naomi klein is a very worthwhile read