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"The far right have been doing really fascinating and kind of terrifying stuff with social media that works, it really does work," he said.

"What they do very well is understand that politics is an emotional game as much as it is a rational game.

"If you can appeal to people's emotions, if you can tell a good story, if you can appeal to the desire for something that's transgressive or that can bring people in with you … they're very clever and understanding of those emotional elements.

as prime minister he would promote law and order, tighter regulation of migration