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...that causes my mind to wander, almost unbidden, towards images of shotguns to heads.

( Ref: https://web.archive.org/web/20210422165047/https://qualtrics.gcs-web.com/static-files/56b14bf4-67f7-456f-8e16-cb14565af913 )

It’s an “experience management” company. This business category contracts with other companies and advertising firms and exists solely to psychologically manipulate people into buying whatever products they’re told to buy. A similar endeavor, though through automation rather than human intervention, is Google’s Selfish Ledger – a program designed to take your personal information, build a psychological profile of you, create ads for products designed exclusively for you, and then pressure you into buying them so that Google gets any missing personal data on you it doesn’t already have.