Google first unleashed MUM to fight what it considered COVID "misinformation" by making sure that everyone saw "high quality and timely information from trusted health authorities like the World Health Organization". By reducing the number of sources to only those that agree with its agenda, Google is able to deliver fast results while getting rid of different points of view.
Google long ago ceased being a way to find different answers and its search results are deliberately repetitive. Search is an illusion. The user thinks that he's browsing the internet when he's actually spinning his wheels in Google's walled garden.
Or as Pandu Nayak, VP of search at Google, wrote in a recent post, "By using our latest AI model, Multitask Unified Model (MUM), our systems can now understand the notion of consensus, which is when multiple high-quality sources on the web all agree on the same fact."
Google disagrees with many of its users about what "reliable sources" or "high-quality sources" entail.
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