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The article claims Toys R Us went under due to covid, but I seem to remember woke Star Wars playing a role in their downfall as well. Star Wars toys have traditionally sold very well. When the new movies came out, Toys R Us made deals with Disney to give the associated SW toy lines shelf preference. But the new movies sucked, and no one wanted the toys from them. I saw some pretty funny videos of people going around to the various Toys R us stores when they were still open, and marveling at all the piles of unwanted Rey figures still at full price. The Force Awakens had been out for years at that point, but managers were unable to pull or mark down the items for fear of breaching contract with Disney.

Kids need toy stores. Browsing toys on the internet is not the same.

I worked the returns counter at Toys R Us in 1988. They had this company script called Jeffery Dollars. It looked like Monopoly money with a giraffe on it. It was as good as cash. They didn’t keep records of how the fake money was distributed, you didn’t need a receipt to redeem the Jeffries.

In 88, a heist occurred on the west coast of the printer that made the Jeffries. They took bales of Jefferies worth millions. On the west coast, customer use of Jefferies skyrocketed. The story was that a 100 dollar face value of Jefferies could be had for 10 dollars, traded on some pre-internet underground economy.

I wasn’t working the night the wave of Jeffries made it to New Jersey, but it was nigger Armageddon for the cashiers that night. For months, waves of niggers were coming in and making it rain Jeffries. There was no way to verify if they were legit. We just had to smile and take it in the canister. I didn’t care. I saw a lot of obviously poor kids, not all niggers, that got to go on a spree and it blew their minds.

I did notice that niggers that presented a wad of stolen Jeffries had an imperious attitude, while poor whites avoided eye contact and just wanted to talk to their kids to avoid looking a my smug knowing face.

They made me drug test every 30 days. I liked watching those ‘just say no’ zealots getting hollowed out.

I’m shocked Disney didn’t partner with Adam and Eve to sell “toys” to the children they are grooming under the name Toys R Us. I’m sure some municipalities like San Francisco and Seattle would give the, a liquor license so they can have a stage by the bar for live performances and product demonstrations….

Kids don't want toys, they want technology.

Toys R Us was allowed to die. I believe there is much more to what happened, from financial shenanigans to family revenge against the patriarch.

Also, in a weird alternate universe sort of way, if you go to Canada the stores actually performed reasonably well and are still going to this day.