A new report claims that over one million UK subscribers have cancelled their streaming services such as Apple Music in Q1 2022, citing a need to save money.
Kantar Research also notes that there is a decline in the number of young people with music streaming subscriptions in the UK.
"With inflation rising to 9% in the United Kingdom and further rises in the cost of living expected," reports the company, "the rising cancellation rates of music subscriptions is evidence that British households are starting to prioritise the spending of their disposable income."
There doesn't seem to be anything here yet