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This is the
"I'm totally not gay! (Meet me in room 120 at the motel down the street)"
shirt.

Best answer is that they are (((told))) what to wear.

Next best answer is that they want to appear more "folksy" and not in a suit.

Fashion trends shift over time - suits are starting to fall out of use, and something more casual but still not grungy is taking hold. Remember when top hats were a thing?? LOL

to hide their flabby figure