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Annually they have a huge blind taste test in Frisco. The San Francisco World Spirits Competition. The judges, experts in the field, do not receive any information on producer product or price point, ensuring each spirit is judged fairly, equally, and without bias. They basically get to choose #1, #2, #3 etc and make notes on it.

As consumers, we can evaluate based on price vs their choices. Now, your tastes may not be the same and you prefer a lower rated product: that's fine. Furthermore, the best spirit of any category may be selling out and not bothered to have entered this competition, (plenty of great product never gets entered) so that is an issue.

However, this is a great start to choose a few top rated booze products and see which you prefer without having to try 200 fucking different things in each category. Good stuff.

2021 results Judges do not receive any information on producer or price point, ensuring each spirit is judged fairly, equally, and without bias. (Avail as a PDF as well which works much better than putting say, "Bourbon" in as a keyword) Go to https://www.sfspiritscomp.com/results/search/ .

Ratings are:

Bronze - Not as good as Silver

Silver - "Outstanding spirits that show refinement, finesse, and complexity; these winners are among the best examples of their categories."

Gold - "Exceptional spirits that are near the pinnacle of achievement; these products set the standard for their categories."

Double Gold - "Awarded to the entries that receive a Gold medal rating by all members of the judging panel; these are among the finest products in the world."

Platinum - "Platinum is a double gold winner who won 3 years in a row."


https://www.sfspiritscomp.com/