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Like Seen + Heard tactics before it, Period Crunch got the world talking about menstruation, with almost 400 pieces of global coverage secured including Daily Mail, Mail Online, LadBible, Metro, syndicated news outlets across America and even Piers Morgan eating a bowl of cereal live on his show. Across social media, people from all sides of the political spectrum were talking about and sharing the idea and to date we've had well over 1,000 requests to buy the cereal.