The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts. - Upgoat

The Army Bet $11M on The Rock and UFL Ginning Up Enlistments. It May Have Actually Hurt Recruiting Efforts.
submitted by beece to War 9 monthsJul 31, 2024 09:48:33 ago (+4/-0) (www.military.com)
https://www.military.com/daily-news/2024/07/30/armys-troubled-11-million-marketing-deal-rock-and-ufl-seemingly-didnt-yield-single-recruit.html

Boomers in control of military spending:

"We need to reach out to Gen Z. Its simple...Let's go with our tried and true T.V. commercials, sportsball, and Hollywood stars."

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