In actual private industries they're happy that you're using more of their services. I'm assuming government involvement is why they want you to use less. Perhaps regulations preventing them expanding power generation, or making it more expensive for them to sell more power, or above some threshold. Maybe there is a true economic reason, perhaps having the higher capacity in summer goes wasted in the winter, and does cost them more in the long run (unless they raise rates more, which might also be prevented due to regulation).
A couple of Mises articles (with poor paragraph separation):
Prairie 0 points 10 months ago
In actual private industries they're happy that you're using more of their services. I'm assuming government involvement is why they want you to use less. Perhaps regulations preventing them expanding power generation, or making it more expensive for them to sell more power, or above some threshold. Maybe there is a true economic reason, perhaps having the higher capacity in summer goes wasted in the winter, and does cost them more in the long run (unless they raise rates more, which might also be prevented due to regulation).
A couple of Mises articles (with poor paragraph separation):
The Real Cause of Blackouts
Avoid Blackouts Now