Ford CEO Jim Farley says customers will pay '10s of thousands of dollars' to sleep in their cars - Upgoat

Ford CEO Jim Farley says customers will pay '10s of thousands of dollars' to sleep in their cars
submitted by knightwarrior41 to technology 2.9 yearsJun 2, 2022 21:14:07 ago (+4/-0) (www.msn.com)
https://www.msn.com/en-us/money/companies/ford-ceo-jim-farley-says-customers-will-pay-10s-of-thousands-of-dollars-to-sleep-in-their-cars/ar-AAY0f4T?ocid=BingHp01&cvid=03e0c77fda004ec5cf27802ebfa099fe

The Ford CEO sees a great profit opportunity in technology that will allow drivers to sleep in their cars.

Speaking at the Bernstein Conference on Wednesday, Farley said advanced driver assistance systems (ADAS), including full autonomous capability, are something customers will be willing to pay big bucks for.

2 comments block

bobdole9 0 points 2.9 years ago

Driving across country, that would be useful. However, not a chance in hell would I trust some "programmer" to build a system that is more capable to operate a vehicle than myself.

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